Schwarzkopf demi-permanente haircolor: NEW IGORA VIBRANCE® is our state-of-the-art moisturizing demi-permanent hair color, with a liquid formula that can turn into a gel or cream for more service options.

IGORA VIBRANCE® lasts up to 25 shampoos and is available in 68 harmoniously matching shades. Thanks to the new Moisture Protecting Complex, it now offers up to 100% more INSTAShine plus increased hair protection.**

**vs uncolored hair

The Moisture Protecting Complex with AQUAXYL® stabilizes the hair's inner moisture level through a combination of sugar molecules and vitamins. It controls the circulation of water within the hair during the development process and secures the inner structure of each hair fiber.

Utilizing 40% less alkalizing agent (MEA), the alcohol-free formula enriched with Vitamin B5 and B6 acts as an anti-dehydration shield to create a clean canvas for an even color result, providing vibrant shine and helps protect against hair breakage.